DAD VERB · RESEARCH-BACKED FATHERHOOD
Nobody teaches guys how to be dads.
So you end up at 2am, phone in one hand, baby in the other, googling “is this normal.”
We’ve been there. Dad Verb is what we found when we put the phone down and read the actual studies instead.
KEEP SCROLLING — IT GETS PRACTICAL ↓
SCREEN TIME · SLEEP · MONEY · GEAR · PLAY · THE RESEARCH, DECODED · SCREEN TIME · SLEEP · MONEY · GEAR · PLAY · THE RESEARCH, DECODED · SCREEN TIME · SLEEP · MONEY · GEAR · PLAY · THE RESEARCH, DECODED ·
SCREEN TIME · SLEEP · MONEY · GEAR · PLAY · THE RESEARCH, DECODED · SCREEN TIME · SLEEP · MONEY · GEAR · PLAY · THE RESEARCH, DECODED · SCREEN TIME · SLEEP · MONEY · GEAR · PLAY · THE RESEARCH, DECODED ·
01 · START
Where are you right now?
Every dad lands here from a different 2am. Pick yours.
EXPECTING
“We just found out.”
Congrats — and yeah, the panic is normal. Nine months is plenty if you know what actually matters. That’s what The Guy’s Guide to Pregnancy is for.
Start my prep — $49NEW DAD
“The baby’s home. Now what?”
Sleep, feeding, crying — theirs and yours. The First Year of Fatherhood walks you through all of it, month by month.
Get my roadmap — $79JUST BROWSING
“I’m just here from YouTube.”
Welcome. Start with the three videos below, and grab the free Screen Time Checklist before you go. No purchase required, no hard feelings.
Take me to the channel02 · THE RECEIPTS — 21,000,000+ VIEWS · 180,000+ SUBSCRIBERS
Don’t take our word for it.
Three videos, three sides of Dad Verb — the practical, the honest, and the research.
03 · THE SYSTEM
When you’re done watching, go deeper.
Father Figured is the course system we wish somebody had handed us before our first kids were born. Plain answers, real research, zero judgment.
FOR EXPECTING DADS
The Guy’s Guide to Pregnancy
$49
- Pregnancy 101 — the full walkthrough
- How to support your partner
- Baby Gear Buy Guide included
- Labor & delivery, explained for men
- Go at your own pace
★ BEST VALUE
Complete Bundle
$119
- All four courses included
- Pregnancy 101 + Baby Gear guide
- Labor & delivery deep dive
- The First Year of Fatherhood
- $166 value — save $47
FOR NEW DADS
The First Year of Fatherhood
$79
- Month-by-month guidance
- Feeding, sleep, and routines
- Dad basics from day one
- Expert interviews
- Go at your own pace
“I traded my fear for excitement.”
FATHER FIGURED STUDENT
04 · THE POINT
Built by dads. For dads.
Most parenting content is written for moms, by moms. Dad Verb is the other thing: the research on raising kids, read honestly, tested in our own homes, and explained dad to dad.
Seven years and 21 million views in, the goal hasn’t changed — help families think more critically, consume more intentionally, and raise thoughtful kids in a rapidly changing world.
Control isn’t the point. It never was.
Connection is.
05 · ONE FREE THING
Take the Screen Time Checklist.
The companion to the AAP video above — what the research actually says about kids and screens, in checklist form. You’ll also hear from us first when a new video or course drops.
No spam. Unsubscribe anytime.
Thanks for being here.
Whether you buy anything or not — take the checklist, watch the videos, and go hang out with your kid.
And if you want the whole system in one shot, it’s all four courses for $119.
Give me the bundle — $119