Dad Verb started in 2017, when our founder Andrew was expecting his first child and couldn’t find baby-prep information that spoke from the lens of a dad. The few books that helped were slow going — what he really wanted was something comprehensive, reassuring and – most importantly – watchable.

So Dad Verb began on YouTube — reviewing baby gear and documenting the journey into fatherhood. As the channel grew past 21 million views, so did the mission: research-backed videos and courses built specifically for guys. We read the studies, test things in our own homes, and share what actually holds up.